> Milkdrop The Uncomfortable Feed

A project close to my nipple.

Reality is pumping sucks.
MILKROP create custom made breast pump cushions to make pumping more comfortable for new mums. They came to us because they needed a way to capture more nipple data, to ensure they could create a vast range of cushion sizes to fit every nipple out there. So to raise awareness and capture more data, we created The Uncomfortable Feed - the most uncomfortable feed online, to make feeds for new mum’s more comfortable IRL.
Every post was designed to mimic the painful feeling of pumping with an ill-fitting pump. In the hopes that by making visitors feel uncomfortable, we could encourage them to help make things more comfortable.