> Johnnie Walker In Her Boots
We wanted to set the record straight for AFL history in Australia. So we partnered with an Australian footwear designer to create five unique pairs of football boots, made from the boots pioneering women of the game wore many years ago.
These boots represented the history of the game over many generations. Helping to tell stories of sacrifice, resilience, defiance, and triumph. They were then gifted to current AFLW players who embodied the same tenacity and resilience as these trailblazers did. One pair of the boots was also unveiled as an official accolade, the Johnnie Walker award for progress, at the league's awards night in Melbourne.
Awards summary: Cannes Craft Lion, FINALIST, Spikes Branded Partnership BRONZE, Caples Branded Content BRONZE, One Show Design FINALIST.