> What Makes You Bleed?

Our agency’s submission for the NGV RIGG prize, was a great example of collaboration.
The whole creative and design department touched this project in some way, so it was awesome to come out with a win! The brief from the NGV was to show the power of creativity. And we saw the brief as an opportunity to really prove the potential of creativity, by actually motivating people to do something.
We tackled a very real problem that exists for our client Lifeblood, which is a lack of blood donations. And asked visitors to the exhibition What makes you bleed?

Awards Summary: D&AD Spatial Design, Wood Pencil