> Suncorp Team Girls - The Confidence Chant

In Australia, up to 50% of teenage girls drop out of sport by 17, due to a lack of confidence. As Netball Australia’s biggest sponsor, Suncorp wanted to keep girls playing. So we teamed up with a music video director, a team of songwriters and 37 teenage girls to create a chant designed to boost their confidence. The chant ran across tv, social, outdoor and was performed live at the start of the Netball season. Our little chant caught on and pretty soon girls started chanting back. Take it away girls…