ABC News - Keep Asking

A new brand platform for ABC News. A great one to work one as unbiased, quality news reporting has never been more important. Whilst we were in the middle of ideating, John Lyons had been called out by Trump for asking hard questions, so it only bolstered the initial thinking we had done around the platform. We wanted an idea that reflected the quality journalism and the relentless pursuit of truth from the reporters. We made the deliberate choice to build and capture the questions in-camera to reflect the honesty and integrity of ABC News.