> stacey karayannis
kaylaimage.jpg

sweat

In 2019, we lead our agency to victory in winning SWEAT ­– the world’s most popular female fitness app. To launch their new Beginner & Post-Pregnancy programs, we showed women all over the world that there’s no shame in being a beginner – even Kayla Itsines, SWEAT’s megastar founder had to begin somewhere. Using Kayla to front our campaign, we showed a vulnerable and unfiltered side to her that had never been seen before, resulting in SWEAT’s biggest subscription uptake to date.

> Sweat - We All Begin Somewhere

In 2019, I lead our agency to victory in winning SWEAT ­–the world’s most popular female fitness app. To launch their new Beginner & Post-Pregnancy programs, we showed women all over the world that there’s no shame in being a beginner – even Kayla Itsines, SWEAT’s megastar founder had to begin somewhere. Using Kayla to front our campaign, we showed a vulnerable and unfiltered side to her that had never been seen before, resulting in SWEAT’s biggest subscription uptake to date.