> Bonds ‘Out Now’

For LGBTQIA+ youth, coming out can still be difficult. So to celebrate the release of Bonds’ first ever Pride range, we created OUT NOW – a campaign that transformed a common fashion phrase into a powerful mechanism of pride and support. Launched in partnership with queer youth charity Minus18, OUT NOW featured a range of everyday Aussies from the queer community sharing how long they’d been ‘out now’ for, as a way to help queer youth feel supported to live out and proud.

Awards summary: Adfest GRANDE for Humanity, Adfest Outdoor Lotus GOLD, Adfest Outdoor Lotus SILVER, AWARD Social Media GOLD, Clio BRONZE in Fashion & Beauty, Adfest Media Lotus GOLD, Adfest Design Lotus BRONZE, Spikes Digital SILVER.