> Bonds Re-loved

How do you launch a sustainable range in the most sustainable way? By getting creative and using what you’ve got. With Bonds Re-Loved, we re-loved 100 years of Bonds’ most iconic advertising – everything from old print ads to commercials to social posts.  We even re-loved a milkshake-sipping model from 1974 and used her as our influencer. In doing so, we created an entirely digital campaign without creating a big carbon footprint.

Awards summary: Webbys Digital Campaign Winner, Epica Gold in Public Interest, Epica Silver in Fashion, Footwear & Accessories, Spikes Silver in Digital, AWARD Bronze in Retail, Gerety Awards ‘Work For Good’, Bronze.