> stacey karayannis
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Twinings Asha

To launch Twining’s new tea brand, Asha, we created the platform ‘Tea Your Mind’ and had a fun time celebrating how the tea can unlock your curiosity and help you see the world a little differently.

Twining Asha - Bedtime Insta-Stories

To celebrate Twining Asha’s new Sleep Time flavour, we created some fun stories. We knew our target audience lived on Instagram, problem was, checking the gram before bed is REALLY TERRIBLE for helping you get to sleep. So we created Asha Bedtime Insta-stories, a series of very relaxing, very relatable bedtime stories designed to help you snooze – just like the tea itself. Featuring adult-friendly stories like getting a mortgage, the perils of Tinder, and discovering you’re actually gluten intolerant.

Twinings Asha - Tea Your Mind

But first we created the platform‘Tea Your Mind’ and a fun time showing how the tea can unlock your curiosity and help you see the world a little differently.