To Russia With Love

To Russia with Love

After 26 years, the Melbourne Queer Film Festival was experiencing audience fatigue. Armed with a teeny tiny budget, we needed an activation to grab the city’s attention and remind them just how important the festival was in these conservative times. So we created ‘To Russia With Love’ – an activation inviting Russia’s marginalised queer community to join the opening night of the festival via Periscope.

Due to Russia’s ‘gay propaganda law’ we couldn’t advertise the festival over there, so we found a way through the back door and placed a Russian billboard in Melbourne and let the internet get it to Russia instead.

Awards: Cannes Finalist in Promo and Activations. Silver Clio in Outdoor.