Melbourne Queer Film Festival

Melbourne Queer Film Festival  

For 26 years, the Melbourne Queer Film Festival has been giving queer stories a place on the big screen. Last year, they wanted to rebrand the festival and reach a broader audience.

So we created the platform 'Proudly Different' and rebranded everything from their program and collateral, right through to cinema spots, outdoor and radio. We even created an international PR stunt. Thanks to our campaign, the festival enjoyed record numbers and the best box office in five years.

*cue dancing unicorns*